Actress Noon Siraphun Stars in New Vertical Drama Promoting Kalasin Culture
Renowned actress Noon Siraphun has taken on her first vertical drama role in 'Pong Lang Sathan Thung,' a project aimed at boosting Kalasin's creative economy through cultural storytelling.
In a move to bridge academic research with contemporary entertainment, Thailand’s Ministry of Higher Education, Science, Research and Innovation (MHESI) has launched a short-form vertical drama titled 'Pong Lang Sathan Thung.' The project features acclaimed actress Noon Siraphun Wattanajinda in a leading role, marking her first foray into the vertical video format.
According to Khaosod Online, the initiative seeks to transform Kalasin’s cultural assets—such as Phrae Wa silk, traditional Thung crafts, and Pong Lang music—into accessible digital content. By leveraging research and innovation, the project aims to stimulate the local economy by encouraging tourism and the purchase of regional products.
Addressing concerns regarding her transition to social media-based content, Noon stated that she does not view this as a decline in her professional standing. Instead, she emphasized the challenge of adapting her acting techniques to the vertical format and expressed enthusiasm for the opportunity to connect younger generations with local cultural heritage.
For residents and travelers, this project highlights a growing trend of using digital media to promote secondary cities. While the drama is designed to boost local interest, it remains to be seen how effectively this digital campaign will translate into increased physical tourism and sustained economic growth for the Kalasin region.
