Big Camera Targets Year-End Tourism Surge to Boost Sales
Retailer Big Camera is banking on the year-end tourism season to revitalize the digital camera market in 2026 following a slump in drone sales.
According to a report by Prachachat Business, the Thai camera retailer Big Camera is looking to the upcoming peak tourism season to stimulate demand for digital cameras in the final quarter of 2026. The company aims to offset a significant contraction in the drone segment, which has caused the overall market to remain stagnant despite the rising popularity of action cameras, 360-degree cameras, and vlogging equipment.
To capitalize on this trend, the retailer has launched the 'BIG CAMERA BIG BONUS 2026' campaign, which will run until January 2027. The promotion features travel-themed incentives, including trips and appearances by celebrity 'Bint' Sireethorn Leearamwat, designed to attract photography enthusiasts and travelers looking to capture their holiday experiences.
For residents and travelers, this initiative highlights a shift in consumer interest toward portable, content-creation-focused hardware. While the campaign aims to boost sales, it remains to be seen whether the tourism-linked promotions will be sufficient to fully recover the market share lost by the decline in drone interest. Consumers interested in these offers should check the specific terms of the promotion at Big Camera outlets, as the company continues to monitor market performance through the end of the year.
