VICTOR Ends Partnership with Badminton Association of Thailand
Global badminton brand VICTOR has officially terminated its four-year sponsorship agreement with the Badminton Association of Thailand (BAT) after only five months.
According to a report by Khaosod Online, the Taiwanese sports equipment brand VICTOR has announced the immediate termination of its partnership with the Badminton Association of Thailand (BAT). This development comes only five months into what was originally intended to be a four-year sponsorship deal spanning from 2026 to 2030.
In an official statement, VICTOR expressed gratitude for the collaboration with the association, its athletes, coaches, and staff. The company emphasized that despite the end of this formal partnership, it remains committed to supporting the development of badminton in Thailand through various future projects and activities. The brand extended its best wishes for the continued growth and success of the Thai badminton community.
For residents and sports enthusiasts in Thailand, this sudden change marks a significant shift in the landscape of professional badminton sponsorship. While the immediate impact on national team operations or upcoming tournaments remains to be seen, the association has not yet released a detailed statement regarding the specific reasons for the early termination or its plans for securing a new equipment partner. Observers are now waiting to see how the BAT will navigate this transition and whether it will affect the availability of specific equipment or support services for local athletes in the coming months.
