AIS PLAY Announces NBA 2026/27 Season Coverage in Thailand
AIS PLAY has partnered with the NBA to broadcast 340 games for the 2026/27 season, introducing a new 'PLAY ALL' package for sports fans.
According to Khaosod Online, AIS PLAY has officially launched its coverage for the 2026/27 NBA season, which began on October 21, 2026. The streaming platform plans to broadcast a total of 340 games throughout the season, including the NBA Finals.
To celebrate the season launch, AIS is hosting an 'NBA Fan Zone' event at EM WONDER, located on the 5th floor of the EMSPHERE shopping center in Bangkok. The event is scheduled to run from October 22 to October 25, 2026.
Rungthip Jarusiripipat, Head of Entertainment Business at AIS, stated that the company has restructured its sports offerings. The previous NBA-specific package has been replaced by the new 'PLAY ALL' package. This subscription is designed to provide a comprehensive viewing experience, covering not only NBA basketball but also NFL American football, German Bundesliga football, and the Thai League.
For residents and sports enthusiasts in Thailand, this development simplifies access to international sports content through a single subscription model. While the platform has confirmed the total number of games and the new package structure, viewers should check the official AIS PLAY website for specific broadcast schedules and regional blackout details, as these may vary throughout the season.
