Born Entertainment Shifts Strategy from TV to Online Platforms
Thai media personality Traipop 'Toi' Limpapat has announced a major restructuring of his company, Born Entertainment, pivoting from traditional television to digital content production.
According to a report by Prachachat Business, veteran Thai media figure Traipop 'Toi' Limpapat has unveiled a new strategic direction for his production company, Born Entertainment. After three years of planning, the company is transitioning its focus from traditional television broadcasting to online platforms.
Traipop addressed the industry's current challenges, noting that the television sector is facing significant headwinds. He highlighted a sharp decline in advertising revenue, which has plummeted from hundreds of thousands of baht per minute to between 20,000 and 30,000 baht per minute. Despite these market pressures, Traipop emphasized that Born Entertainment is not ceasing operations. Instead, the company is restructuring its business model to prioritize digital content creation, including the continued development of the popular 'Krua Khun Toi' brand.
For residents and followers of Thai media, this shift reflects the broader economic transformation occurring within Thailand's entertainment industry as audiences increasingly migrate toward digital consumption. While the company has confirmed its commitment to staying in business through this pivot, specific details regarding the timeline for the full transition and the launch of new digital-exclusive programs remain to be confirmed. The move underscores the necessity for legacy media firms to adapt to changing advertising landscapes to remain viable in the current economic climate.
