Thung Song Youth Win 'CP Every Bite Matters' Short Film Contest
A group of students from Thung Song has won the Gold Award in the 'CP Every Bite Matters' vertical short film competition, which encourages youth to explore family bonds through food.
According to a report by Khaosod Online, Charoen Pokphand Foods (CPF) has concluded its 'CP Every Bite Matters Film Awards 2026.' The competition challenged Thai youth to create vertical short films for TikTok centered on the theme, 'Do you remember what your mother likes to eat?'
The initiative aims to highlight the importance of family relationships and gratitude, using food as a medium to foster emotional connections. Anarkwee Churat, Chief Marketing Officer at CPF, noted that the project received an overwhelming response in both quantity and quality, showcasing diverse cultural perspectives from across the country. The winning entry from Thung Song students was recognized for its creative storytelling and ability to capture the essence of 'care' through simple, everyday family interactions.
For residents and visitors, this event highlights a growing trend in Thailand’s digital creative scene, where youth are increasingly using short-form video platforms to promote traditional values like family gratitude. While the competition has successfully concluded with the announcement of the Gold Award winner, further details regarding the full list of runners-up and the specific screening schedule for the winning films on public platforms remain to be confirmed by the organizers.
