SAIJO DENKI Refutes Viral Claims of Excessive Electricity Consumption

Air conditioner manufacturer SAIJO DENKI has officially responded to a viral video posted by a prominent Chinese influencer, which alleged that a single SAIJO DENKI 'Smart Cool' 12,000 BTU unit resulted in an electricity bill of 6,320 THB for 790 units of power. The influencer claimed this cost exceeded their monthly room rent of 5,500 THB.

In a statement reported by Khaosod Online, the company labeled the claims as 'fake news.' SAIJO DENKI asserts that the figures presented in the video are inaccurate and mathematically inconsistent with the performance of their products. The company emphasized that this specific model has successfully passed the Thai 'Label No. 5' energy efficiency testing, meeting standards that exceed the minimum requirements for energy conservation.

For residents and travelers in Thailand, this incident highlights the importance of verifying claims regarding utility costs, which can be influenced by various factors such as room insulation, ambient temperature, and usage habits. While the manufacturer has provided a rebuttal based on official certification, the specific conditions under which the influencer operated the unit—such as room size or external heat exposure—remain unverified. Consumers are encouraged to rely on official energy efficiency ratings when evaluating appliance performance.