Thonburi Group Launches 'smart' Electric Vehicles in Mercedes-Benz Showrooms
Thonburi Stardust has introduced three premium 'smart' electric vehicle models to the Thai market, available through select Mercedes-Benz dealerships.
According to a report by Prachachat Business, Thonburi Stardust has officially launched the premium electric vehicle (EV) brand 'smart' in Thailand. The company is introducing three distinct models: the smart #1, smart #3, and smart #5.
To facilitate sales and maintenance, the company is utilizing a 'Shop-in-Shop' strategy, integrating these vehicles into existing Mercedes-Benz showrooms. This initiative is launching across 10 initial locations, including sites in Bangkok and other regions across the country.
For residents and potential buyers, this development expands the availability of premium electric mobility options within established automotive service networks. The integration into existing Mercedes-Benz facilities suggests a focus on providing high-end service standards for these new EV models.
While the launch marks a significant expansion for the 'smart' brand in the Thai market, several details remain to be confirmed. Specifically, the company has not yet provided a comprehensive list of all 10 specific provincial locations beyond the mention of Bangkok, nor have they detailed the specific pricing tiers or the full timeline for the nationwide rollout of service centers. Interested parties should monitor official announcements from Thonburi Stardust or local Mercedes-Benz dealers for further updates regarding test drives and availability.
