Yamaha Marine Expands Presence in Pattaya with Seat Boat Partnership
Yamaha Motor Thailand has officially appointed Seat Boat Pattaya as a new authorized dealer, marking a strategic expansion in the Thai marine industry.
On October 20, 2026, Thai Yamaha Motor Co., Ltd. announced a new partnership with Seat Group to strengthen the marine business sector in Thailand. During an event titled 'THE NEXT VOYAGE,' executives from Yamaha Motor Thailand and Yamaha Motor Japan joined representatives from Seat Boat Co., Ltd. to celebrate the official launch of Seat Boat Pattaya as an authorized Yamaha Marine dealer.
Seat Boat Co., Ltd. brings over 57 years of experience in the marine vehicle industry and is recognized as a prominent shipbuilder in Asia. This collaboration aims to leverage Seat Boat’s extensive market expertise to enhance the availability and service of Yamaha marine products in the Pattaya region.
For residents and tourists, this development signifies an increase in professional marine services and access to Yamaha’s watercraft technology in one of Thailand’s most popular coastal destinations. The partnership is expected to bolster the local marine tourism infrastructure by providing better support for water-based recreational activities.
While the launch event has confirmed the new dealership status, specific details regarding the full range of services, maintenance capabilities, and new product availability at the Pattaya facility remain to be fully detailed by the companies involved. Interested parties should monitor official announcements from Yamaha Marine Thailand or Seat Boat for further updates on service offerings.
