Krungsri Consumer Launches New JCB Credit Card Targeting Japan Travelers
Krungsri Consumer has introduced the 'Krungsri JCB Ultimate' credit card, aimed at high-income individuals with a passion for Japanese travel, amid a fluctuating credit card market.
On October 19, 2026, Krungsri Consumer announced the launch of the 'Krungsri JCB Ultimate' credit card. According to Atis Rujirawat, President of Krungsri Consumer, the move is a strategic response to a volatile credit card market that has experienced significant ups and downs throughout the year.
Mr. Rujirawat noted that the first two months of 2026 lacked the stimulus measures seen in previous years, while rising fuel costs further impacted the cost of living. Although market conditions showed improvement in the second and third quarters, the company remains cautious regarding the potential economic impact of recent flooding. If the flood situation remains contained, the company expects growth in the final quarter of the year.
The new credit card is specifically designed for high-income earners—requiring a minimum monthly income of 70,000 THB—and those who frequently travel to Japan or enjoy a Japanese-inspired lifestyle. For residents and travelers, this launch represents a new financial tool tailored to specific lifestyle preferences. However, the long-term performance of the credit card sector remains subject to the evolving impact of the current flood situation, which is expected to be clarified within the next one to two months.
