Chiang Mai Businesswoman Apologizes and Withdraws 'NENE ROYAL' Trademark

A Chiang Mai-based businesswoman, known as 'Noonoi,' has publicly apologized to the individual known as 'Nene' and the broader Thai public regarding the registration of the 'NENE ROYAL' trademark. According to a report by Thai Post on October 19, 2026, the entrepreneur released an official statement clarifying her original intentions behind the registration and confirming that she has taken steps to formally withdraw the trademark application.

This development follows significant public discourse surrounding the naming rights and the potential impact on the individual associated with the name. For residents and expatriates in Thailand, this incident highlights the increasing sensitivity regarding intellectual property rights, personal branding, and the influence of social media in shaping public accountability. The situation serves as a reminder of the importance of navigating local cultural norms and legal frameworks when engaging in commercial activities involving personal names or public figures.

While the entrepreneur has expressed her intent to cancel the registration, the formal legal completion of the withdrawal process remains to be confirmed by the relevant authorities. Observers are now waiting to see if this public apology will resolve the tensions surrounding the case or if further legal or social repercussions will follow. The incident underscores the necessity for transparency and ethical considerations in business practices within the Thai market.