Department of Intellectual Property Reviews 'NENE ROYAL' Trademark Application
Thai authorities are scrutinizing a trademark application for 'NENE ROYAL' to prevent the unauthorized use of celebrity names for commercial gain.
On October 17, 2026, Thailand’s Department of Intellectual Property (DIP) announced it is investigating a trademark application filed under the name 'NENE ROYAL.' The move follows public concern regarding the potential unauthorized use of a celebrity's name for commercial purposes.
According to Jittima Srithaporn, Director-General of the DIP, the application was submitted electronically but remains in the preliminary stages. The department emphasized that filing an application does not grant automatic rights. Officials are currently reviewing the request to ensure it complies with the Trademark Act of 1991. The DIP maintains a strict policy against registrations that attempt to exploit the reputation of public figures without proper authorization, as such actions could mislead consumers regarding the origin or endorsement of products.
For residents and visitors, this case highlights the regulatory oversight in place to protect intellectual property and prevent consumer confusion. The registrar has the authority to demand evidence of authorization or proof of the relationship between the applicant and the celebrity in question. If the application is found to be in bad faith or lacking necessary permissions, it may be rejected. The final outcome remains pending as the department continues its thorough examination of the facts and evidence provided by the applicant.
