Onitsuka Tiger Launches First Yellow Concept Pop-up Store in Thailand
Celebrities Lina, Mew, and Blue Pongtiwat attended the opening of Thailand's first Onitsuka Tiger Yellow Concept pop-up store.
On October 17, 2026, the Japanese fashion brand Onitsuka Tiger officially inaugurated its first 'Yellow Concept' pop-up store in Thailand. The launch event featured appearances by prominent Thai celebrities, including Lina, Mew, and Blue Pongtiwat, who helped introduce the new retail space to the public.
For residents and visitors interested in fashion, this pop-up store represents a unique opportunity to experience the brand's signature aesthetic in a specialized environment. The 'Yellow Concept' is a distinct branding initiative for Onitsuka Tiger, and this installation marks its debut in the Thai market.
While the event successfully introduced the store to the public, specific details regarding the duration of the pop-up shop's operation remain to be confirmed. Visitors planning to attend should check official brand channels for the exact location and closing dates, as pop-up stores are temporary by nature. This opening highlights the continued growth of international lifestyle and fashion retail experiences within Thailand's urban centers. As of now, no further details regarding potential permanent expansions or additional pop-up locations have been announced by the brand.
