Social Media Backlash Over Trademark Registration of 'NENE ROYAL'

According to a report by Prachachat Business, a well-known herbal product company based in Chiang Mai has sparked significant controversy on social media. The public outcry follows the discovery that the company registered the trademark 'NENE ROYAL' on July 22, 2026.

Social media users expressed confusion and frustration upon learning of the registration. In response to the online discourse, a woman associated with the company claimed that the trademark was filed as a gift intended for the celebrity known as Nene.

For residents and visitors, this incident highlights the intersection of celebrity branding and intellectual property in Thailand. While the company claims the registration was a gesture of goodwill, the public reaction underscores the sensitivity surrounding the commercial use of public figures' names or associated monikers.

Several details remain to be confirmed, including the official legal status of the trademark application and whether the celebrity in question has authorized or is aware of this filing. As the situation develops, observers are waiting to see if the company will provide further clarification or if the trademark registration will face formal challenges. The incident serves as a reminder of how quickly digital discourse can impact the reputation of local businesses.