Trademark Registration of 'NENE ROYAL' Sparks Online Debate
A Chiang Mai businesswoman has registered the trademark 'NENE ROYAL' for t-shirts, raising questions about its connection to the Phuket-born America’s Got Talent champion.
According to a report by Khaosod Online, a woman from Chiang Mai has successfully filed for a trademark under the name 'NENE ROYAL' with Thailand’s Department of Intellectual Property. The application, filed on July 22, 2026, covers the category of 'printed t-shirts' and provides protection for a ten-year period ending in July 2036.
The registration has caused significant confusion on social media, as the name is closely associated with Rattikan Amloy, a Phuket native known as 'Nene Royal' who gained fame as a champion on America’s Got Talent. Public discourse has centered on the legitimacy and intent behind the filing, particularly as the registrant is reportedly the owner of a well-known Thai herbal product company. While the applicant claimed the registration was intended to grant rights to the family of the performer, the move has prompted widespread questioning from netizens regarding the ethics and legal implications of trademarking a name associated with a public figure.
For residents and visitors, this case highlights the complexities of intellectual property rights in Thailand. It remains to be confirmed whether the performer’s family has authorized this registration or if there will be any legal challenges regarding the use of the name. As of now, the trademark is officially recorded for apparel, leaving the broader implications for the performer’s brand identity uncertain.
