Trademark Dispute Over 'NENE ROYAL' Name Sparks Online Debate
A social media user claims to have registered the 'NENE ROYAL' trademark in Thailand, sparking questions about the legality and ownership of the name associated with the recent America’s Got Talent champion.
On October 17, 2026, a Facebook user caused a stir online by announcing that she had successfully registered the 'NENE ROYAL' trademark in Thailand. The individual claimed she did so to secure the rights for the family of Rattikan Amloy, known as 'Nene Royal,' the recent winner of America’s Got Talent from Phuket. When questioned by social media users about her relationship to the artist and her authority to act on the performer's behalf, the user stated she was acting to 'protect' the name for the artist, though she did not clarify her personal connection to the champion.
This incident has raised significant questions regarding intellectual property rights in Thailand. Legal observers noted that trademark registration typically grants ownership to the registrant, but using another person's name without explicit authorization may lack the necessary distinctiveness required for a valid trademark. Experts suggest that the artist or her authorized representatives could potentially file an objection to the registration.
For residents and visitors, this case highlights the complexities of trademark law and the importance of verifying official representation when dealing with public figures or commercial brands. It remains to be confirmed whether the registration will be upheld by the Department of Intellectual Property or if the artist will take formal legal action to contest the claim.
