True Corporation and Coca-Cola Launch 'Delicious Duo' Rewards Campaign

True Corporation and Coca-Cola have officially launched a collaborative campaign titled 'Delicious Duo' (Koo Aroi Za La Ka-naen), aimed at providing added value to consumers dining at participating restaurants throughout Thailand. According to reports from Matichon Online and Khaosod Online, the initiative encourages customers to enjoy their favorite meals paired with a Coca-Cola product.

To participate, customers are invited to 'Taste, Snap, and Scan' at participating venues. Upon doing so, they will receive either 5 TruePoints or 10 dtac coins. This promotion is scheduled to run from October 16, 2026, until February 28, 2027.

For residents and travelers in Thailand, this campaign offers a simple way to accumulate loyalty points while dining out. By choosing participating establishments, patrons can benefit from these digital rewards, which can be managed through their respective mobile service accounts.

While the campaign is currently active, specific details regarding the full list of participating restaurants have not been fully detailed in the initial announcements. Interested individuals are encouraged to check for promotional signage at local eateries or consult the official True and Coca-Cola digital channels to confirm if their preferred dining spots are included in the program. This partnership highlights a growing trend of cross-industry loyalty programs designed to enhance the daily consumer experience.