MK Group Launches 'Term Jai' Campaign to Ease Living Costs
MK Group has partnered with three affiliated brands to offer promotional discounts throughout October to help consumers manage rising living expenses.
MK Group has officially launched its 'Term Jai' (Fill Heart) campaign, a strategic initiative aimed at alleviating the financial burden of rising living costs for consumers in Thailand. According to a report by Thai Post, the campaign involves a collaboration between MK Group and three of its affiliated brands to provide various promotional offers and discounts throughout the month of October 2026.
For residents and long-term visitors, this initiative may offer a temporary reduction in daily expenses when dining at participating outlets. The campaign is positioned as a direct response to current economic pressures, focusing on providing tangible value to customers during this period.
While the campaign is active throughout October, specific details regarding the exact percentage of discounts or the full list of participating branches have not been fully detailed in the initial announcement. Consumers are encouraged to check with individual restaurant locations to confirm which specific promotions are being applied. As this is a limited-time promotional effort, those interested in taking advantage of these savings should plan their visits before the end of the month. Further details regarding the long-term impact of such corporate social responsibility efforts on local food pricing remain to be seen.
