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CHAGEE Collaborates with Cinnamoroll for New Refreshing Tea Launch

Matichon Online One source

Tea brand CHAGEE has partnered with the popular Sanrio character Cinnamoroll to introduce a new lemon tea beverage.

According to a report by Matichon Online, the tea chain CHAGEE has launched a collaborative campaign featuring the well-known Sanrio character, Cinnamoroll. The partnership introduces a new 'Lemon Tea' beverage designed to offer a refreshing experience for customers.

For residents and travelers in Thailand, this collaboration highlights the ongoing trend of character-themed marketing within the local food and beverage industry. Such partnerships often feature limited-edition packaging or collectible merchandise, which may appeal to fans of the character or those looking for unique seasonal offerings.

As of October 16, 2026, the announcement focuses on the launch of the drink itself. Details regarding the duration of this promotion, the availability of specific merchandise, or whether this campaign will extend to all CHAGEE branches nationwide remain to be confirmed. Interested customers are encouraged to check their local CHAGEE store or official social media channels for the most current information regarding availability and potential promotional items.