Chester’s Launches New Campaign and Flagship Store Refresh in Siam Square
Fast-food brand Chester’s has introduced a new marketing campaign featuring actors 'TeeTee' and 'Por' to attract younger customers to its Siam Square flagship location.
According to a report by Thai Post on October 16, 2026, the restaurant chain Chester’s is refreshing its brand image through a new campaign titled “Don Sen, Don Jai #AroiSoodKuenKard.” The initiative aims to move beyond traditional dining by focusing on creating shareable experiences for younger generations.
As part of this effort, the brand has partnered with rising actors 'TeeTee' and 'Por' as its new presenters. The duo is promoting a signature dish called 'Spaghetti TeeTee, Sauce Man Por.' To support the campaign, Chester’s has transformed its flagship store in Siam Square into a 'Store Takeover' venue. This redesign includes dedicated photo corners and social media check-in points, encouraging visitors to capture and share their dining moments online.
For residents and tourists, this update highlights a shift in how local food brands are leveraging influencer marketing and interactive store environments to engage customers. While the campaign is currently active at the Siam Square location, it remains to be seen if these specific experiential elements will be rolled out to other branches nationwide. Visitors interested in the new menu items or the themed store decor may wish to visit the Siam Square branch to experience the changes firsthand.
