Fitness First Thailand Announces 330 Million Baht Expansion Plan
Fitness First plans to invest 330 million baht over the next year to expand branches and upgrade services following a 25% increase in membership over the past five years.
According to Khaosod Online, Fitness First Thailand is set to invest 330 million baht over the next 12 months to expand its branch network and enhance service offerings. Mark Elliott Buchanan, CEO of Evolution Wellness Asia, the operator of Fitness First, stated that the Thai fitness industry is regaining appeal for foreign investors following the COVID-19 pandemic. The company reported a 25% growth in membership between 2021 and 2026, signaling a shift in consumer behavior toward health and wellness.
For residents and visitors, this expansion reflects a broader trend in the local fitness market, which is moving away from simple equipment access toward personalized training, specialized exercise programs, and holistic health recovery services. Buchanan emphasized that long-term competitiveness in this sector now relies on operational standards, staff quality, and the overall member experience rather than just the number of locations.
While the company has outlined its investment strategy, specific details regarding the locations of the new branches have not yet been disclosed. The industry expects to see more new operators entering the market in the coming years as consumer demand for tailored health solutions continues to rise. Observers will be watching to see how these investments influence the availability and quality of fitness facilities across the country.
