Japan’s Binbogami Shrine Offers Unique Ritual to Banish 'God of Poverty'

A unique cultural experience has gained attention at the Binbogami Shrine, located within the Hakko Park in Chino, Nagano, Japan. Tucked behind a facility managed by the miso producer Marui Ito Shoten, this shrine offers visitors a distinct way to seek prosperity by confronting the 'Binbogami,' or the God of Poverty.

According to Japanese folklore dating back to the 13th century, this deity is depicted as a thin, one-horned figure who brings misfortune and failure. Traditionally, people attempted to lure the deity away from their homes using the scent of grilled miso. At this specific shrine, however, the approach is more physical. For a small fee of 100 yen, visitors are encouraged to strike, kick, or throw beans at a statue of the deity to drive away bad luck.

For travelers and residents, this site offers a glimpse into unconventional Japanese folk traditions. However, the shrine warns that participants must be careful not to use excessive force, as it is believed that being too aggressive could inadvertently invite more misfortune. While the ritual is a popular draw for those seeking a change in luck, it remains a niche cultural practice. Visitors should note that the shrine is located in a secluded area, and the efficacy of the ritual remains a matter of personal belief rather than guaranteed outcome.