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Iconsiam Hosts 'J-Licious' Festival for Vegetarian Month

Prachachat Business One source

Iconsiam, ICS, and SookSiam are celebrating the 2026 Vegetarian Festival with a special event featuring spiritual offerings and diverse plant-based cuisine.

Iconsiam, in collaboration with ICS and SookSiam, has launched the 'J-Licious' festival to mark the 2026 Vegetarian Festival. The event invites visitors to participate in spiritual observances by paying respects to three significant deities: the Guan Yin Bodhisattva, the Tao Bo Guan Yin (Mother of the Stars), and the Kiu Ong Tai Te.

For residents and travelers, the festival serves as a cultural hub, offering a wide array of plant-based culinary experiences. The event features vegetarian dishes representing four distinct regions of Thailand, alongside premium menu items from renowned restaurants. This provides a unique opportunity to explore traditional Thai vegetarian practices in a modern, accessible setting.

While the event highlights the spiritual and gastronomic aspects of the festival, visitors should note that specific daily schedules for religious ceremonies or the full list of participating vendors have not been exhaustively detailed in the initial announcement. Those planning to attend for specific rituals or particular food items may wish to check the official Iconsiam social media channels or website for real-time updates as the festival progresses. The event underscores the growing popularity of vegetarianism in Thailand, blending ancient traditions with contemporary lifestyle trends.