ICONSIAM Launches 'J-Licious' Festival for 2026 Vegetarian Festival

On October 9, 2026, ICONSIAM, in collaboration with ICS Lifestyle Complex and SookSiam, officially launched the 'J-Licious' festival. Held under the theme 'Longevity: Healthy Body and Mind,' the event aims to modernize the traditional vegetarian festival experience by combining culinary variety with cultural appreciation.

Visitors can explore a selection of over 1,000 vegetarian menu items curated from leading restaurants. Beyond the food, the event highlights local wisdom and community traditions, featuring a ceremonial tribute to the Bodhisattva Guan Yin. As part of the festival's charitable outreach, organizers are distributing 200 boxes of vegetarian meals to local communities daily.

The opening ceremony was presided over by Yuthika Isarangkura na Ayudhya, Deputy Permanent Secretary of the Ministry of Culture, alongside ICONSIAM and SookSiam executives. For residents and travelers, this event offers a convenient way to experience the diversity of Thai vegetarian cuisine in a central, accessible location. While the festival is currently underway, those planning to visit should check the official ICONSIAM website for specific event duration dates and daily activity schedules, as these details were not explicitly provided in the initial announcement.