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Bar B Q Plaza Launches 'Too Hard To Handle' Campaign Featuring Collectible Figures

Prachachat Business One source

Bar B Q Plaza has introduced a new promotional campaign offering limited-edition 'GON & Friend Hippers' figures to members through the end of 2026.

According to a report by Prachachat Business, the popular Thai restaurant chain Bar B Q Plaza has launched a new campaign titled 'Too Hard To Handle.' The initiative aims to provide emotional support to customers during challenging days by introducing 'GON & Friend Hippers,' a series of three miniature character figures.

For residents and visitors in Thailand who are members of the 'GON member' loyalty program, these collectibles are available for redemption using accumulated points. The campaign officially began on October 7, 2026, and is scheduled to run until December 31, 2026.

While the campaign is primarily a marketing effort to engage the brand's customer base, it highlights the ongoing trend of collectible merchandise collaborations within Thailand's dining sector. For those interested in participating, it is important to note that the figures are subject to availability and the specific terms of the loyalty program. As of now, the company has not disclosed details regarding potential extensions or additional character releases beyond the initial three designs. Customers are encouraged to check their membership status and point balances through official Bar B Q Plaza channels to confirm their eligibility for the promotion.