Premium Chinese Tea Brand 'Heytea' Opens First Thailand Location
Heytea has officially launched its first Thai branch at CentralWorld, featuring a high-end 'Heytea Lab' concept.
According to Khaosod Online, the popular Chinese tea brand 'Heytea' has opened its first location in Thailand at CentralWorld, situated on the first floor in the Beacon Zone. The new store is designed as a 'Heytea Lab,' which the brand identifies as its top-tier, largest store format. Thailand joins a select group of international locations featuring this specific lab concept, following New York’s Times Square and Toronto, Canada.
The brand has gained significant attention for its premium positioning, emphasizing the use of real tea leaves, fresh milk, and fresh fruit, while explicitly excluding tea powders and non-dairy creamers. Their signature 'cheese tea,' which originally went viral in 2012, remains a key menu item. The company utilizes quality control technology to ensure flavor consistency across its global branches.
For residents and travelers, the opening represents a new addition to Bangkok’s competitive beverage scene, characterized by a modern, stylish aesthetic that has already drawn long queues. While the brand’s reputation for quality and social media-driven marketing is well-established, potential visitors should be prepared for high demand and wait times. It remains to be seen how the brand will sustain its initial popularity in the local market and whether further expansion plans for Thailand will be announced in the future.
