Thanyarak Foundation and True Plookpanya Launch Breast Cancer Awareness Campaign
On World Breast Cancer Day, the Thanyarak Foundation and True Corporation have launched the 'Breast Must Be Checked' campaign to promote early detection.
On October 7, 2026, the Thanyarak Foundation, under the royal patronage of the Princess Mother, partnered with True Corporation’s True Plookpanya initiative to launch a new breast cancer awareness campaign. Titled 'Breast Must Be Checked' (Tao Tong Truat), the initiative coincides with World Breast Cancer Day, aiming to emphasize that early detection significantly improves treatment outcomes.
The campaign features Opal Suchata Chuangsri, Miss World 2025, who appears in a new promotional video encouraging women to perform regular self-examinations and undergo age-appropriate screenings. According to Khaosod Online, the campaign addresses the ongoing reality that breast cancer remains the most prevalent form of cancer among women both globally and within Thailand.
For residents and long-term visitors, this campaign serves as a reminder of the importance of proactive health monitoring. While the initiative focuses on public awareness and education, it does not provide specific medical services or diagnostic advice. Individuals are encouraged to consult with local healthcare providers regarding personal screening schedules. As of now, the campaign is focused on digital outreach and public education; further details regarding specific free screening events or clinical partnerships have not been announced.
