B-Quik Transitions to 'Mobility Lifestyle Brand' with New EV Services

B-Quik, a long-standing automotive service provider in Thailand, has officially announced a strategic business pivot to become a 'Mobility Lifestyle Brand.' According to CEO Henk J. Kiks, this transition leverages the company’s 30-year history to expand its focus beyond traditional vehicle maintenance to encompass the broader travel needs of its customers.

As part of this evolution, the company has introduced 'B-Quik EV Pro+,' a specialized service suite designed to address the unique requirements of electric vehicles. This service focuses on high-voltage electrical systems and battery maintenance, aiming to provide comprehensive support for EV owners across all B-Quik branches nationwide. The initiative is intended to accommodate the growing diversity of vehicles on Thai roads, including internal combustion engines, hybrids, and fully electric models.

For residents and travelers in Thailand, this development signifies an increase in accessible maintenance options for electric vehicles, which are becoming more prevalent. By integrating EV-specific care into an established national network, the company aims to simplify the ownership experience for those transitioning to electric mobility. While the company has confirmed the rollout of these services across its branches, specific details regarding pricing structures for different EV models and the full technical scope of the 'Pro+' certification for all staff remain to be confirmed by the company.