Thailand Expands MICE City Network to 16 Locations
The Thailand Convention and Exhibition Bureau (TCEB) has officially designated six new provinces as 'MICE Cities' to boost regional business event capabilities.
According to a report by Prachachat Business, the Thailand Convention and Exhibition Bureau (TCEB) has announced the expansion of its 'MICE City' network. Six new locations—Krabi, Chiang Rai, Nakhon Si Thammarat, Rayong, Ubon Ratchathani, and the Hua Hin/Cha-am area—have been officially certified, bringing the total number of designated MICE cities across Thailand to 16.
This initiative is part of a broader strategy by the TCEB to establish Thailand as the primary hub for Meetings, Incentives, Conferences, and Exhibitions (MICE) within the ASEAN region. By diversifying the locations available for large-scale business gatherings, the bureau aims to ensure that professional event infrastructure is accessible across all regions of the country.
For residents and travelers, this expansion may lead to an increase in professional events, trade shows, and international conferences held in these specific provinces. This could potentially influence local tourism, hotel occupancy, and transport demand in these areas. While the designation confirms the government's commitment to developing these regions for business tourism, specific timelines for new infrastructure projects or the scheduling of inaugural events in these newly certified cities remain to be confirmed by local authorities and the TCEB.
