Thai Meteorological Department Urged to Improve Communication Strategy
Chaiyanok Chidchob has called for the Thai Meteorological Department to enhance its public communication, noting that while improvements have been made, public trust remains a challenge.
Communication Challenges
According to a report by Matichon Online on September 29, 2026, Chaiyanok Chidchob has addressed the performance of the Thai Meteorological Department (TMD). While acknowledging that the agency has improved its communication efforts, Chaiyanok emphasized that further progress is necessary to ensure the public relies on official data rather than third-party sources.
Why It Matters
For residents and travelers in Thailand, the accuracy and accessibility of weather forecasts are critical, especially during monsoon seasons or when planning outdoor activities. Chaiyanok noted that many people currently prefer to follow independent social media pages, even when those pages are simply reposting data originally sourced from the TMD. This trend suggests a gap in public confidence or user experience regarding the department's own platforms.
Current Status
Chaiyanok has encouraged the department to focus on 'proving itself' to the public to regain authority as the primary source of weather information. As of now, the TMD has not announced specific new initiatives in response to these comments. Residents are advised to continue monitoring official channels for the most reliable weather alerts, while acknowledging that the government is actively evaluating how to better disseminate this vital information to the general public.
