Economy
Thai Skincare Brand Her Hyness Expands Marketing to Capture Growing Market
Her Hyness is increasing its marketing investment and appointing a new brand ambassador to strengthen its position in Thailand's 6 billion baht mask and toner pad market.
According to a report by Prachachat Business, the Thai skincare brand Her Hyness is aggressively expanding its marketing efforts to solidify its position within the local mask and toner pad industry, which is currently valued at approximately 6 billion baht. The company identifies this sector as one of its three primary revenue pillars and expects continued growth driven by increasing demand from younger demographics and male consumers.
To support this expansion, the brand has appointed actor Pond-Naravit Lertratkosum as its new brand ambassador, specifically aiming to broaden its reach among male customers. Additionally, the company plans to introduce a new product line, HYPER T, to its existing portfolio.
For residents and visitors in Thailand, this development highlights the ongoing evolution of the local beauty and personal care market, which is increasingly catering to diverse consumer groups. While the brand has announced these strategic marketing and product initiatives, the specific impact on retail availability and the long-term performance of the new product line remain to be confirmed as the company rolls out its campaign.
