Technology
LINE MAN Launches AI Assistant and Affiliate Program for Thai Restaurants
LINE MAN has introduced new AI-driven tools and an affiliate marketing program to support restaurant partners in Thailand's competitive food delivery market.
According to a report by Prachachat Business, LINE MAN is shifting its strategy in the second half of 2026 to focus on ecosystem support rather than just discount-based competition. The company has officially launched an AI-powered assistant designed to help restaurant partners optimize their operations and improve service efficiency.
In addition to the AI tool, LINE MAN is entering the affiliate marketing space. This program aims to provide restaurant owners with new avenues to generate revenue and reach customers through digital partnerships. These initiatives reflect a broader trend in Thailand’s food delivery sector, where platforms are increasingly prioritizing value-added services to retain merchants and enhance the overall user experience.
For residents and frequent visitors, these updates may lead to a more diverse range of restaurant options and potentially more personalized service as local eateries leverage these new digital tools. While the rollout of these features is underway, specific details regarding the full scope of the AI assistant’s capabilities and the exact commission structures for the affiliate program remain to be confirmed by the company. Users should monitor the LINE MAN application for updates on how these changes might affect their ordering experience.