Traditional 'Malai Ratklao' Hair Accessories Spark Fashion Trend in Korat

A new fashion trend known as 'Malai Ratklao' is gaining significant traction among students and young people in Nakhon Ratchasima (Korat). This trend involves repurposing traditional, intricately crafted Thai flower garlands into elegant hair accessories. Influenced by social media content, many young people are visiting local markets, such as the Mae Kim Heng Market, to purchase these garlands before visiting historical landmarks in the city for photoshoots.

According to local vendors, this surge in popularity has led to a notable increase in sales, with flower shops reporting a growth of over 30%. Third-year education students from Vongchavalitkul University, Sayamon Yaengjairak and Thanaporn Chomphuthat, noted that they adopted the trend to participate in a nationwide movement that originated in Bangkok. They expressed a desire to blend traditional Thai wisdom with modern fashion, encouraging others to preserve cultural heritage through creative expression.

For residents and visitors, this trend offers a unique way to engage with local culture while exploring the city's landmarks. While the trend is currently thriving in Korat, it remains to be seen how long this specific fashion movement will sustain its momentum or if it will evolve into other forms of traditional accessory applications. Those interested in participating can find various styles of garlands at local markets throughout the city.