Economy
Hong Kong Bakery Hashtag B Opens First Concept Store in Thailand
Hong Kong-based bakery Hashtag B has launched its first concept store in Thailand at CentralWorld, with plans for further expansion by October 2026.
According to a report by Prachachat Business, the Hong Kong bakery brand Hashtag B has officially entered the Thai market by opening its first 'New Concept Store' at the CentralWorld shopping complex in Bangkok.
Supattra Tantirittisak, CEO of Hashtag B, stated that the brand has focused its initial strategy on establishing key flagship locations. Following this debut, the company has announced intentions to expand its footprint by opening three additional branches within Thailand by October 2026.
For residents and visitors, this expansion marks the arrival of a popular international bakery chain, adding to the diverse culinary landscape of Bangkok’s major shopping districts. The brand’s move into the Thai market reflects a broader trend of international food and beverage companies seeking to capture local consumer interest through specialized concept stores.
While the opening at CentralWorld is confirmed, details regarding the specific locations of the three upcoming branches have not yet been disclosed. Interested customers should monitor official brand announcements for updates on where the next stores will be situated as the company progresses toward its October 2026 expansion goal.
