Economy
LINE MAN Expands 'Thai Helps Thai Plus' Campaign for Government Phase 2
LINE MAN is increasing its promotional budget for the 'Thai Helps Thai Plus' initiative as the government confirms a second phase running from October to November 2026.
According to Prachachat Business, the food delivery platform LINE MAN has announced plans to increase its promotional budget for the 'Thai Helps Thai Plus' campaign. This decision follows the government's confirmation of a second phase for the program, scheduled to run from October through November 2026.
During the initial phase, the platform successfully integrated 59,000 merchants into the program, facilitating over 16 million orders nationwide. The initiative resulted in the distribution of more than 2.57 billion baht in government subsidies to support local businesses. Previously, the platform invested an average of 100 million baht per campaign to stimulate consumer activity.
For residents and frequent visitors, this development suggests continued availability of subsidized food delivery services through the platform during the upcoming two-month period. The expansion of the budget indicates an effort to maintain transaction volumes and support local vendors participating in the digital ecosystem.
While the government has confirmed the extension of the program, specific details regarding the exact subsidy mechanisms or potential changes to merchant eligibility for the second phase remain to be confirmed by official authorities. Users are encouraged to check the LINE MAN application for updates on how these promotional adjustments may affect their specific orders.
