Sport
Thailand Promotes Muay Thai at 20th Asian Games Showcase in Japan
The Thai Ministry of Tourism and Sports has launched the 'Amazing Muaythai Festival' in Nagoya to promote the national sport during the 20th Asian Games.
On September 22, 2026, the Thai Ministry of Tourism and Sports officially inaugurated the 'Thailand Showcase — Amazing Muaythai Festival' in Nagoya, Japan. The event, held at the ONE ASIA WORLD Celebration Fan Zone in Hisaya Odori Park, Aichi Prefecture, was led by Minister Surasak Phancharoenworakul, alongside ministry officials and representatives from the Sports Authority of Thailand (SAT).
According to Khaosod Online, the initiative is designed to leverage the global attention surrounding the 20th Asian Games to promote Muay Thai as a key cultural and sporting asset of Thailand. By hosting this festival in the host country of the games, the ministry aims to increase international awareness and appreciation for the sport.
For travelers and residents, this showcase highlights Thailand's ongoing efforts to integrate its national martial art into major international sporting events. It serves as a cultural touchpoint for those interested in Thai heritage while visiting Japan during the games. While the festival successfully launched, details regarding specific future exhibition schedules or potential expansion of these showcases to other international venues remain to be confirmed by the Ministry of Tourism and Sports. Visitors in the Nagoya area may wish to check local event listings for further activities related to the festival.