Events
Thai Beauty Brand RAD Celebrates 10th Anniversary with 'RAD GLOW MART' Event
Thai makeup brand RAD marks its 10th anniversary with a brand refresh and the launch of its 'RAD GLOW MART' event, introducing four new brand ambassadors.
Thai cosmetics brand RAD recently celebrated its 10th anniversary by hosting its first-ever public event, 'RAD GLOW MART.' The event served as a platform for the company to unveil a brand refresh and introduce its new 'Friends of RAD' ambassadors: Seya Thongchua, Miya Thongchua, and the musical duo Jasmine-Nika (JMNK).
Co-CEOs Pim Pimprapa Tangprabhaporn and Praew Phetcharat Chunhachat led the festivities, which also featured the launch of the 'RAD Essential Glow Lip Treatment.' This new product is marketed as a revitalizing treatment designed to improve lip health and appearance.
For residents and visitors interested in the local beauty scene, this event highlights the ongoing growth and innovation within Thailand’s domestic cosmetics industry. The brand’s shift in image and the appointment of popular young influencers as ambassadors suggest a strategic move to capture a younger demographic. While the event successfully introduced the new product line to the public, details regarding the long-term availability of these products in retail stores nationwide or potential international shipping options remain to be confirmed by the company. Those interested in the brand's latest offerings can monitor official RAD channels for updates on product distribution and future promotional activities.