Economy
NETBAY Announces Leadership Transition: Dr. Chatchai Appointed as New CEO
NETBAY Public Company Limited has appointed Dr. Chatchai Thanaradee as its new CEO, effective October 1, 2026, following the resignation of Kobkarnjana Veerapongpradit.
According to a report from Prachachat Business, NETBAY Public Company Limited has officially announced a change in its top leadership. The company’s board of directors has approved the appointment of Dr. Chatchai Thanaradee as the new Chief Executive Officer, effective October 1, 2026.
Dr. Chatchai succeeds Kobkarnjana Veerapongpradit, who has resigned from the CEO position. To ensure a smooth transition of management to the next generation, Ms. Kobkarnjana will remain with the company in an advisory capacity. The announcement was formally disclosed to the Stock Exchange of Thailand.
For residents and business professionals in Thailand, this leadership shift marks a significant change for the digital business technology firm. While the company has confirmed the appointment and the advisory role of the outgoing CEO, further details regarding potential shifts in corporate strategy or long-term operational goals under Dr. Chatchai’s tenure remain to be confirmed. Stakeholders and observers will likely monitor the company’s upcoming disclosures for insights into the new CEO's vision for the firm's growth and market positioning.
