Economy
LINE MAN Wongnai Reports Success of 'Thai Helps Thai Plus' Initiative
The 'Thai Helps Thai Plus' program has reached 16 million orders, doubling merchant growth, as LINE MAN Wongnai prepares for a potential second phase.
On September 21, 2026, Ekniti Nitithanprapas, Deputy Prime Minister and Minister of Finance, attended the 'LINE MAN Wongnai Merchant AI Accelerator' seminar. During the event, Yod Chinsupakul, CEO of LINE MAN Wongnai, reported that the 'Thai Helps Thai Plus' initiative has successfully generated 16 million orders, effectively doubling the growth of participating merchants.
To support local businesses, the company also introduced 'Wongnai Genie,' an AI-powered assistant designed to help restaurant operators optimize their services. Regarding the future of the government-backed initiative, Yod confirmed that the company has allocated a budget for a second phase. However, the implementation and specific details of this follow-up remain subject to official approval by the Cabinet.
For residents and business owners in Thailand, this development highlights the ongoing integration of digital platforms and AI tools in the local food and service sector. While the success of the first phase suggests a strong foundation for digital economic growth, stakeholders are currently awaiting further government announcements to confirm the timeline and eligibility criteria for the second phase. The initiative underscores a broader trend of government-private sector collaboration aimed at modernizing the Thai economy.
