JOOX Launches '100 Horsepower' Music Project in Collaboration with GMM Music

According to a report by Khaosod Online, the music streaming platform JOOX has unveiled its latest flagship project, titled 'JOOX ORIGINAL 100 Horsepower.' This initiative marks a significant collaboration with GMM Music, aiming to build upon the success of previous iterations of the 'JOOX Original 100x100' series, which have historically produced viral hits with hundreds of millions of views.

The new project features a lineup of ten prominent Thai artists. While specific track details are still being rolled out, the platform positions this as a major musical event for the year, exclusive to the JOOX application. For residents and visitors in Thailand, this project highlights the ongoing vibrancy of the local music scene and the continued influence of major streaming collaborations on Thai pop culture.

As of September 21, 2026, the project has been officially announced, but listeners should monitor the JOOX app for the full release schedule and individual track drops. It remains to be confirmed which specific artists will be featured in the final lineup and when the full album will be available for streaming in its entirety. Those interested in Thai contemporary music may find this a notable development to follow as the tracks are released.