Technology
True Hosts Exclusive iPhone 18 Pro Launch Event in Central Siam
Thai telecommunications provider True held a high-profile launch event in Siam for the new iPhone 18 Pro, featuring several local celebrities.
On September 18, 2026, the telecommunications company True hosted a major promotional event in the heart of Siam to mark the release of the iPhone 18 Pro. Titled “FIRST TO EXTRAORDINARY. IT’S TRUE!”, the event served as the official handover for the first group of customers to receive the new device.
The gathering attracted significant public attention, as a host of Thai celebrities and influencers—including Panadda 'Boom' Wongphudee, Chawaporn 'Ploy' Laohapongchana, Chatpawee 'Ce' Trichachawanwong, and actor Sapol 'Great' Assavamunkong—attended to experience the new technology firsthand. The event was designed to position the acquisition of the iPhone 18 Pro as a premium lifestyle experience rather than a standard retail transaction.
For residents and visitors in Bangkok, this event highlights the ongoing enthusiasm for major tech product launches in the capital's central shopping districts. While the event successfully showcased the device to the public, it remains to be confirmed how the broader market availability and specific service packages offered by True will impact local consumer trends in the coming weeks. Those interested in the device should check with local authorized retailers for current stock availability and specific plan details.
