TAT Launches JISOO-Themed Experience at Siam Amazing Park

The Tourism Authority of Thailand (TAT) has officially launched a new campaign designed to promote the country’s 'Sub-Culture Economy' by leveraging the popularity of global pop icons. According to the TAT Newsroom, the initiative centers on a special experience at Siam Amazing Park in Bangkok, which recreates iconic locations featured in the music video for JISOO’s track, 'CLICK'.

Running until 15 November 2026, the campaign offers visitors six themed check-in points, various fan-focused activities, and access to exclusive merchandise. The project aims to attract international and domestic travelers by tapping into interest-led tourism, specifically targeting fans of the artist and the broader sub-culture movement.

For residents and travelers, this event provides a unique opportunity to engage with film-inspired tourism in a major amusement park setting. While the campaign is currently active, potential visitors should note that the experience is strictly limited-time, concluding in mid-November. Details regarding specific daily operating hours for the themed zones or potential changes to ticket pricing for these activities remain subject to the park's official announcements. This initiative highlights Thailand's ongoing strategy to diversify its tourism offerings by integrating entertainment media with physical travel destinations.