Economy
CJ MORE Launches 'CJ STAR' Initiative to Promote Local Thai Products
Retail chain CJ MORE has introduced the 'CJ STAR' program to highlight and distribute high-quality goods from local communities across Thailand.
According to a report by Matichon Online on September 17, 2026, the retail chain CJ MORE has officially launched the 'CJ STAR' initiative. This program is designed to identify and promote exceptional products crafted by local Thai communities, providing small-scale entrepreneurs with a broader platform to reach consumers.
For residents and travelers, this initiative may increase the availability of unique, locally-sourced goods within CJ MORE convenience stores. By integrating community-made items into a national retail network, the program aims to support local economies while offering shoppers easier access to regional specialties that reflect Thailand’s diverse cultural heritage and craftsmanship.
While the initiative focuses on expanding market access for small businesses, specific details regarding the full list of participating communities and the timeline for the nationwide rollout of these products remain to be confirmed. Interested parties should monitor CJ MORE’s official channels for updates on which specific local goods will be featured in stores near them.
