Tourism
TAT Launches 'Amazing Location Thailand' Campaign at TIFF 2026
The Tourism Authority of Thailand has partnered with the U.S.-based media outlet CULTURED to promote Thailand as a premier global film production destination.
On September 12, 2026, the Tourism Authority of Thailand (TAT) hosted an exclusive networking event at Thai Tavern Toronto during the Toronto International Film Festival (TIFF 2026). The event, held in collaboration with the premium contemporary art and culture media outlet CULTURED, served as the launchpad for the new campaign, "Amazing Location Thailand: From Scene to Scenic."
According to Khaosod Online, the gathering brought together over 100 industry professionals, including film producers, directors, actors, and creative leaders from around the world. Nithee Seeprae, Deputy Governor for Marketing Communications at TAT, addressed the attendees, emphasizing Thailand's readiness to host international film crews. The campaign aims to highlight that Thai filming locations offer more than just aesthetic beauty; they provide living, narrative-rich environments that enhance storytelling. Furthermore, the initiative promotes the concept of "Healing is the New Luxury," underscoring the hospitality and warmth of local communities.
For travelers and residents, this initiative signals a continued effort to integrate Thailand into the global cinematic landscape, potentially increasing the visibility of local regions on the international stage. While the campaign has been officially introduced to industry stakeholders, specific details regarding upcoming film incentives or the full list of featured locations remain to be confirmed by the TAT.