Economy
SABINA Reports Q3 Retail Recovery Driven by Activewear Demand
Thai lingerie brand SABINA sees a retail rebound in the third quarter of 2026, fueled by strong activewear sales and the popularity of fitness events like HYROX.
According to a report by Prachachat Business, the Thai lingerie manufacturer SABINA has observed a recovery in its retail revenue during the third quarter of 2026. The company attributes this positive trend to the consistent launch of new product collections and a significant surge in demand for its activewear line, which has benefited from the growing local interest in fitness trends and events such as HYROX.
For residents and visitors in Thailand, this shift highlights the increasing integration of lifestyle and fitness culture into mainstream retail. SABINA also noted that it has successfully maintained profit margins within its online sales channels, despite recent adjustments to platform commission fees (GP). The company indicated that the impact of these fee increases on their overall business model has been minimal.
While the company is currently monitoring its final third-quarter sales figures, the initial data suggests a resilient performance in the retail sector. It remains to be confirmed how these specific product trends will influence the company's long-term strategy as they head into the final quarter of the year. Investors and consumers alike are watching to see if this momentum in the activewear segment will continue to offset broader market challenges.
