Events
LISA Showcases Thai Culinary Culture on The Tonight Show
Thai K-pop star LISA introduced traditional Thai cuisine and beverages to a global audience during her appearance on The Tonight Show Starring Jimmy Fallon.
On September 17, 2026, Thai K-pop sensation LISA made a notable appearance on The Tonight Show Starring Jimmy Fallon to promote her latest single, “SaWaDiKa.” Beyond her musical performance, the artist utilized the platform to highlight her cultural heritage by introducing host Jimmy Fallon to a selection of her favorite Thai food and drinks.
During the program's closing segment, LISA shared specific culinary staples with the host, including som tam (spicy papaya salad) and Thai beer. This segment served as a high-profile showcase of Thai gastronomy, bringing local flavors to the forefront of American late-night television.
For travelers and residents in Thailand, this moment underscores the growing global recognition of Thai culinary traditions. Seeing these items featured on a major international stage may influence interest in local dining experiences and traditional beverage culture. While the segment successfully introduced these elements to a wide audience, it remains to be seen how this exposure will impact international perceptions of Thai food and whether it will lead to increased interest in specific regional dishes. As of now, the segment stands as a personal cultural exchange initiated by the artist during her promotional tour.