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CPF and The Bibimbab Launch Bibimbap Rice Sausage at 7-Eleven
Charoen Pokphand Foods (CPF) has partnered with The Bibimbab to introduce a new 'Bibimbap Rice Sausage' available at 7-Eleven stores across Thailand.
According to a report by Thai Post on September 17, 2026, Charoen Pokphand Foods (CPF) has collaborated with the popular Korean restaurant chain, The Bibimbab, to launch an innovative food product: the 'Bibimbap Rice Sausage.' This new item is now available for purchase at 7-Eleven convenience stores throughout Thailand.
The product aims to capitalize on the sustained popularity of Korean cuisine among Thai consumers, particularly the younger demographic who favor bibimbap, the traditional Korean mixed rice dish. By transforming the flavors of this popular meal into a convenient, single-serving sausage format, the companies are targeting customers looking for quick and accessible snack options.
For residents and travelers in Thailand, this launch offers a new way to experience Korean-inspired flavors on the go. As 7-Eleven is ubiquitous across the country, the product is easily accessible for those seeking a quick bite.
While the product is currently being promoted as a new innovation in the convenience food sector, it remains to be confirmed how long this item will remain in stock at individual locations or if it will become a permanent fixture in the 7-Eleven inventory. Consumers interested in trying the sausage should check their local 7-Eleven branch for availability.