Head & Shoulders Plus Launches Campaign to Address Scalp Health in Thailand

According to a report by Prachachat Business published on September 16, 2026, the personal care brand Head & Shoulders Plus has launched a strategic campaign aimed at achieving a 'dandruff-free Thailand.' The brand identified specific scalp concerns prevalent among the local population, noting that while dandruff is a common issue, there remains a significant gap in the market for effective solutions.

To promote this initiative, the company has appointed celebrities Lina and Mew as its latest brand ambassadors. The campaign focuses on educating consumers about scalp health and providing targeted products to address these persistent issues.

For residents and expatriates living in Thailand, this development highlights a renewed focus on specialized personal care products tailored to the local climate and scalp conditions. As the brand moves forward with its goal of reducing dandruff prevalence, consumers may see increased availability of these products in retail outlets. At this stage, it remains to be confirmed how the brand plans to measure the success of its 'dandruff-free' objective or if further product lines will be introduced to complement this campaign. Those interested in specific product efficacy or scalp treatments should consult the official brand communications or local dermatological resources.