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Prime Street Thailand Partners with Chulalongkorn University for Financial Literacy Initiative

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Prime Street Thailand Partners with Chulalongkorn University for Financial Literacy Initiative

Prime Street Thailand has launched the 'CU Financial Change Agent' program at Chulalongkorn University to equip students with financial expertise and address household debt.

According to a report by Prachachat Business, Prime Street Thailand has initiated a collaboration with Chulalongkorn University to launch the 'CU Financial Change Agent' project. This program is designed to provide intensive financial training to students, aiming to develop them into leaders capable of promoting financial literacy within their communities.

Rewin, a representative from Prime Street, emphasized that financial literacy is a fundamental life skill that should be integrated into the educational system from an early stage. The primary objective of this initiative is to build long-term resilience against Thailand's persistent household debt issues by fostering a more financially informed generation.

For residents and expatriates in Thailand, this initiative highlights a growing national focus on financial education as a tool for economic stability. While the program currently focuses on university students, the emphasis on financial literacy suggests a broader societal shift toward better debt management and personal finance awareness. It remains to be confirmed how this program might expand beyond the university setting or if similar initiatives will be implemented in other educational institutions across the country. As of now, the project serves as a pilot effort to cultivate financial leadership among the youth.