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Punthai Coffee Unveils 'Thairicano' Concept at Thailand Coffee Fest 2026
Punthai Coffee has introduced its new 'PUNTHAI SLOW BAR' concept at the Thailand Coffee Fest 2026, aiming to promote local Thai coffee beans.
At the Thailand Coffee Fest 2026, the largest coffee exhibition in Southeast Asia, the local brand Punthai Coffee debuted its 'PUNTHAI SLOW BAR' concept. According to Thai Post, the initiative is designed to highlight the quality and unique characteristics of Thai-grown coffee beans, which the brand refers to as 'Thairicano.'
For residents and travelers in Thailand, this development offers a new way to engage with the local agricultural scene. While international varieties from regions like Ethiopia or Colombia have historically dominated the premium coffee market, Punthai’s new concept seeks to shift consumer perception toward domestic products. The 'SLOW BAR' experience is intended to provide an exclusive environment for coffee enthusiasts to explore the nuances of Thai beans.
As this is a brand-led marketing initiative, it remains to be confirmed how widely the 'PUNTHAI SLOW BAR' concept will be implemented across the company’s permanent retail locations following the festival. Visitors to the event can currently experience this curated approach to local coffee, but those planning to visit standard Punthai outlets should check if the new concept is available at their specific branch.